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Abandon Your Marketing Automation System!?


The plan is to go back to using only with some cheap add-on tools for email, form submission and data quality. However, when I started looking into and the wide variety of add-ons, I was less convinced. The database has some big issues (e.g. Email marketing that integrates with is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.

Getting More Out of Each Click with "Post-Click Marketing"


These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) It's also fully integrated with

B2B Lead Management Market Heats Up

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problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. Michael A.