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Technographic Data: What is it & How Should B2B Marketers Use It?

Inbox Insight

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. The post Technographic Data: What is it & How Should B2B Marketers Use It? Who uses technographic data?

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Now is the Time to Get Real About Creating Demand

Madison Logic

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

Services like DemandScience Intelligence can provide SDRs with millions of contacts, including key business decision-makers and potential buyers that match your ICP. DemandScience also integrates with CRM platforms like Salesforce, Pipedrive, and HubSpot. Predictive Demand Generation. B2B Prospect Intelligence.

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24 B2B Buyer Insights [Revealed]

Inbox Insight

Backed up by the fact that 74% of cloud security professionals are extremely concerned about the security of their cloud-based systems and services, the demand for cloud security solutions is ever-present. Learn more about our market research services. 76% of businesses use 2 or more Cloud Service providers.