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Market Intelligence Data: The Definitive Guide

Zoominfo

Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process.

Planning 130
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Cleaning up the confusion in marketing ops job postings

Martech

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

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The Definitive Guide to Market Intelligence

Zoominfo

Market intelligence involves two primary data types– external data and internal data. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.

Planning 140
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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Here are ten primary reasons why a CRM is often the first investment for sales departments. . Centralize Data .

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Renewed focus on data quality. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. These are the trends that are mentioned most often: Improved ROI & Reporting.