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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Analytics tools: Right now I can view my website stats on my iPhone. The analytical B2B marketer will consider these a must have.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.