The ROI of Paid Social Media Ads
Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!
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