Analytics CPL Twitter WOM 
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. GA: Google Analytics.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 24) Cost-per-Lead (CPL). Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.).
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