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What Are Marketing KPIs?

ClearVoice

The customer service teams want to be sure that marketing’s goals align with what the company can realistically fulfill so that they don’t get a thousand irate emails. CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Targeting who sees your ad can help it fulfill its campaign objective — the more specific and relevant it is to your audience, the better it’ll perform. Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad. When deciding between CPC and CPM, think about your end goal. Congratulations!

Linkedin 101