Analytics, CPA and Data Hygiene - B2B Marketing Zone

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel

HubSpot’s June 2023 releases: The manager’s guide

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene

Data Hygiene Privacy Landing Pages CAN-SPAM

B2B Marketing Zone

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

HubSpot’s June 2023 releases: The manager’s guide

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