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What Are Marketing KPIs?

ClearVoice

The customer service teams want to be sure that marketing’s goals align with what the company can realistically fulfill so that they don’t get a thousand irate emails. CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Targeting who sees your ad can help it fulfill its campaign objective — the more specific and relevant it is to your audience, the better it’ll perform. Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. Congratulations!

Linkedin 101