Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. Market2Lead had something similar but is no longer sold.) Marketo is releasing Revenue Cycle Analytics in stages.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. Here, then, is the final usability matrix.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Customer Experience Matrix

JULY 3, 2008

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.)

Work Management 120

Work Management Marketing Management Demand Market2Lead 120