Analytics Conversion Examples Traffic 
Paul Gillin
JANUARY 25, 2012
While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Getting that repeat traffic is the special sauce of Facebook success. Tip #5: Measure.
Paul Gillin
JUNE 24, 2010
In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. But for now, let’s look at a couple of basic examples. These are two simple examples, but they both require confident forecasting based upon accurate historical data.
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