How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
They need calls and emails from sales, invitations to bottom-funnel webinars, and access to sales enablement material like competitor comparisons, fact sheets and demos. Here’s some of what goes into a buyer persona (depending on what you’re selling you might want more specific criteria or guidelines): Company size. Personal values.
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