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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

We began to condition consumers that they could expect a 24 x 7 buying and service experience. Devin Wenig, the president of eBay Marketplaces described it this way in a McKinsey interview : “I think e-commerce for many years was an interesting trend, but … today we don’t even know what e-commerce means. Analytics is the key to the kingdom. Why is this hot now?

How to Detox From Social Media Without Deleting Your Account


We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. In the long term , these effects can lead to insomnia and chronic sleep deficiency, which can increase the risk of persistent health issues and some cancers. Our advice?

31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. Create video emails? Create animations? Gather competitive intelligence?

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Like any other popular catchword, recent uses of the term vary widely, ranging from the purely technical or procedural realm (e.g., The first holds that the different sets of digital literacy skills actually represent different learning styles (in terms of Dunn & Dunn, 1993 ), intelligences (in the sense coined by Gardner ( 1993a ), or personality types ( Briggs & Myers, 1987 ; Cattel et al., It requires users to be highly critical and analytical, very mature, and have a good command of information, branching, and photo-visual literacy skills. Abstract. Labbo et al.