Martech Advisor
NOVEMBER 11, 2019
Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. This tells me that the customer journey continues to be a key area of interest for many companies. How important is it?
Martech
MARCH 30, 2022
WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website.
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sagefrog
JANUARY 10, 2024
Change in Business Strategy A shift in business strategy may necessitate a redesign to align the website with new products, services, or target audiences. Leverage customer insights to refine your brand and establish your company as a leader in the industry. Planning accordingly can help improve the success of your redesign.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?
PathFactory
OCTOBER 20, 2021
Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Account-based marketer : As Forrester said, “there’s no personalization without content intelligence.”
Conductor
MARCH 25, 2021
According to Forrester, by 2022, companies will spend over $6 billion annually on analytics tools and services alone. Content creators, marketers, editors, web developers. Evaluate your analytics, CMS and task managers like JIRA. Marketing technology has never been so abundant. The problem?
Delivra
NOVEMBER 14, 2018
Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Of 2,190 professionals surveyed, 55% indicated that they used it in their strategies. Every ambitious B2B marketer wants to help their company increase revenue.
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