Remove Analytics Remove CMO Remove Forrester Remove Purchase Remove Twitter
article thumbnail

Interview with Cory Munchbach

Onalytica B2B

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to measure ROI on creating and marketing content?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100
article thumbnail

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. The CMO Survey ). The CMO Survey ).

Stats 100
article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Blog Marketing Interactions Twitter Ardath421. Keeping a Closer Eye on Content ROI – CMO Council. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll.

article thumbnail

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

article thumbnail

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.