Remove Analytics Remove Clickthrough Remove CPM Remove Marketo
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The Big List of Content Marketing Acronyms

Brandpoint

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. CTR: Clickthrough Rate. GA: Google Analytics. You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Clickthrough rate (CTR). Learn From the Pros.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Similar “tricks” will get you far.

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