KoMarketing Associates

APRIL 9, 2019

You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Outbrain

JUNE 21, 2021

There are loads of performance optimization tools available on the market, but whichever you choose, give your campaigns time to gather data. LTV estimates the expected spend of acquired customers based on their ongoing activity, using advanced methods like predictive analytics. Check out this great SEM guide.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. What are the PPC tools they use in their strategy?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52