What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
Although this answer may receive a high score from a number of organizations, it would be regarded as inefficient or incorrect by any analytically evolved organization. Non-segmented A/B testing results can be illusory, leading to biased actions. Ad Targeting: Use weather data as targeting signals in your ad logic (e.g.
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