Remove Analytics Remove Churn Rate Remove Linkedin Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more here.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.