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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Subtract from that number the gross margin.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.