The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
Digital B2B Marketing
DECEMBER 19, 2013
Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. ” Wow, sign me up, right? Your brand awareness is low.
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