Aberdeen

FEBRUARY 6, 2019

It’s not particularly sexy or especially exciting, but it has finally had its “ glow up ” and has emerged as a key component of today’s enterprise data strategies. In addition to the evolution of analytics, related technologies, and the userbase, the richness and diversity of available data has increased. Providing data on 12.8

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing? Active Intent.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

PureB2B

APRIL 26, 2022

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62