Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Analytics: Measuring & optimizing your ABM programs 6. Table of Contents [Open] [Close] 1. What about custom events? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Processes , at Small Forward, penetrating the defense and always driving for the score.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Systems/Mediums : Where am I seeing the best conversion rates and ROI?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? What about custom events? Direct mail? You can read a case study here.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40