SmartBug Media

JANUARY 11, 2023

With insights from your analytics dashboard, you can find out how your discounting strategy is performing. It might help increase overall sales in order to maximize revenue, but it could also hinder the profit margin of each sale. Bundling pairs products together for a slightly lower price. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

Pricing 77

Pricing Price Elasticity Optimization 77

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. Take a look at your product offering and set a minimum order quantity (Amazon sellers do this too!),

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. Take a look at your product offering and set a minimum order quantity (Amazon sellers do this too!),

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52