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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( eMarketer ). The Atlantic ).

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Mobile will account for 72% of US digital ad spend by 2019. Top. . . .

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Ian Cleary – Content Marketers focus on sales funnel building and optimization. Ads we are willing to pay an ad blocker to avoid. Ann Handley.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. B2B Marketing Insider ). Top executives need to be involved in social media.