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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. To start, compile a list of about 10 short words and terms associated with your product or service. What Is SEO Strategy?

SEO 101
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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. The company was a software service that helped people build their resumes.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly Blip.TV - Blip.TV

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. Internal linking. That’s where SEO comes in.

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Best SaaS Content Marketing Agency: Top 5 Choices for 2022

Single Grain

For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales. That’s why so many companies wind up hiring a SaaS content marketing agency. What Is a SaaS Content Marketing Agency?