Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. B2B Marketing Academy co-founder Peg Miller has some guidance.

Marketing Automation Services 85

Marketing Automation Services Planning Paid Search Agency Vendors 85

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 9) “Marketing is not needed in an RFP-driven industry.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Biznology

OCTOBER 27, 2016

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. It takes time to find, negotiate, and service many accounts. Is marketing entirely digital here now? That puts pressure on margins. One is cost.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Hinge Marketing

NOVEMBER 15, 2016

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. SEE ALSO: Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

MARCH 16, 2016

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. SEE ALSO: Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93