Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

Lead Liaison

MARCH 6, 2018

So on the right, the precursor is that you would have a marketing automation system in place like Lead Liaison, it could be any of those systems. The second thing is you want to have a good landing page tool that could be your CMS like WordPress, could be lead pages, on bounce, anything like that. Slide # 21 and 22.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech Advisor

AUGUST 22, 2019

The characteristics of this kind of customer-centric marketing are. Mature marketers are realizing that delivering orchestrated campaigns based on unified data is not as simple as buying a single technology solution or building superficial channel integrations. Challenge # 1: Managing siloed Data.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Activities 45

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Leadspace

APRIL 9, 2017

Less than two decades ago, marketers were sure that the new age of “big data” heralded the answer to their prayers. To market effectively, you need good intelligence — but good intelligence requires the right data. Only… it didn’t quite work that way — at least for B2B marketers. Problem solved.

Marketing AI 76

Marketing AI Enterprise Management B2B Marketing Work Management 76

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. Every week, I tell them no.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Allocadia

APRIL 8, 2019

Marketers Count Podcast. Episode 1: How to Run Your Marketing Organization Like A Business. Our CMO James Thomas recently sat down with Palo Alto Networks ‘ David Cohen to talk about how marketers can shift their thinking and run their organizations like business units. Driving revenue – and making marketers count.

Organization 52

Organization Planning Enterprise Management Business 52