The Point

FEBRUARY 25, 2022

Trust me: not all marketing campaigns perform at the level showcased on LinkedIn. Not all companies are tracking marketing-attributed revenue down to the penny. Not all organizations have reaped torrents of revenue through a seamless migration to ABM. Marketing attribution is a good example.

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

The Point

SEPTEMBER 19, 2018

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Think social media management, content management, marketing automation, reporting and analytics. The best marketers I know also know how to sell. Click To Tweet.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

OCTOBER 25, 2017

Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

APRIL 26, 2017

For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. Watch out: Branding is making a comeback. What plays should I run?)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

FEBRUARY 4, 2013

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100