Analytics Barriers Database Marketing Salesforce.com 
Customer Experience Matrix
APRIL 10, 2014
Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact.
Customer Experience Matrix
JANUARY 18, 2015
I’ve said for years that the first law of software market development is “suites win”, precisely because most companies will sacrifice best of breed functionality to avoid the costs of integration. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.
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