Allocadia

JUNE 14, 2019

The Evolution of Marketing Ops Analytics and Measurement. Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. This makes them uniquely poised to respond to extremely high-priority marketing, sales, customer experience, and analytics challenges.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

The Evolution of Marketing Ops Analytics and Measurement. Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. This makes them uniquely poised to respond to extremely high-priority marketing, sales, customer experience, and analytics challenges.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

SpotMe Blog

SEPTEMBER 22, 2023

Reporting & Analytics Track event and session attendance and gain insights into attendee traffic with built-in reporting and analytics. Bulk supplies can be purchased at a lower cost, and unused badges do not go to waste. This avoids manual re-entry of information and reduces human error. 130 reviews) Capterra Score: 4.4 (14

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. Vendors have traditionally tailored content to the awareness and purchase stages. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Winning enterprise SEO strategies for B2B.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Martech Advisor

NOVEMBER 5, 2019

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. times rise in store traffic.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40