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Display advertising best practices: ultimate guide

Bannerflow

According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. While the recommended max file size should be 1.1mb and 24fps – for lower bandwidths 18fps is allowable. Ok, stop everything! You’ve been making banners all wrong. Yes, really. For example, recent figures show that 70.3% for desktop.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.