Hinge Marketing

JUNE 9, 2020

The Hinge Research Institute realizes that the playing field has changed and has produced a new, actionable playbook with dozens of proven plays, coaching tips, and research facts to help those in B2B and professional services bring their “A-game” moving forward. Use your analytics to see where engagement potential lies.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MKT1

DECEMBER 12, 2023

So, tracking campaign success can seem a bit tricky, especially if you don’t have robust analytics and reporting. Looking at campaign influence shows you which “campaigns” touched a closed-won account throughout the lifecycle. Looking at campaign influence is a lightweight version of multi-touch attribution.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. This is where the power of predictive analytics comes in. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28