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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? Christopher Hosford is a frequent guest blogger for ViewPoint. And YouTube in 10th place? With all the hoorah over the appeal of video? It’s hard to believe.

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B2B Marketing Fast Fixes

WebMarketCentral

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Start by looking in your analytics program to identify the top phrases prospects are using to find you. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

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Understanding the New Roles in Marketing

Hubspot

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Analytics as a Core Skill.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. ” You are going to be blown away when you understand just how good these guys are at social. ” Bull!

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. People are now curating lists of the most influential bloggers by Klout score. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Facebook Insights. ReTweeting. read more.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Many beginning bloggers turn to the image search in Google.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. It works for B-to-B companies.