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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. How to generate quality leads using email marketing.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel. Drag & Drop Builder.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. This is a critical step in making your lead generation and management an objective, quantitative process instead of a purely qualitative exercise.

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3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. At that time I never had traditional marketing experience but more of a LOVE for the product and a strong desire to reach a target market. Marketing to me starts the same day you start building your business. Start Early.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

However, finding the right tools to streamline your email marketing efforts can be a challenging task. In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy. OptinMonster OptinMonster is hands down the #1 email marketing plugin for WordPress.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. Our strategy is sending emails through auto-responders containing demo videos, but they are not able to understand this kind of course). You can access our past webinars as well. Question 2.

FAQ 52