Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Single Grain

FEBRUARY 9, 2021

A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Call centers are built to handle a high volume of phone calls, customer service, telemarketing, telesales, and collection functions. It allows Interaction recording, voice analytics, and automated scheduling.

Enterprise Management 52

Enterprise Management Work Management Budget Programs Bandwidth 52

Hubspot

NOVEMBER 28, 2022

What we like: Our sales software grants you access to a number of tools, including sales engagement, reporting and analytics, and CPQ functionality. The ability to transfer conversation channels and sales rep. Detailed reporting and analytics. Detailed reporting and analytics. Reporting and analytics. A/B testing.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

Litmus

JANUARY 22, 2021

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Shazad’s journey into email marketing (1:10).

Work Management 110

Work Management Marketing Management Multi-Channel SMS 110