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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. The first connectors are due shortly.