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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Marketers are asking for better reporting and analytics.

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HubSpot Spreads Its Wings

Customer Experience Matrix

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Acquisitions, on the other hand, can be strategically decisive.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This humanizes the information, brings it to life, and differentiates you from the competition.”

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This humanizes the information, brings it to life, and differentiates you from the competition.”. More Information: Learn more: [link]. Build with Vidyard: [link].

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This humanizes the information, brings it to life, and differentiates you from the competition.”

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How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

Leadspace

In conclusion of their evaluation, Forrester differentiated Leadspace’s solution as a leader in application integration capabilities! Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn.

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How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

Leadspace

In conclusion of their evaluation, Forrester differentiated Leadspace’s solution as a leader in application integration capabilities! Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn.