Remove Analytics Remove API Remove Demand Generation Remove Purchase Intent
article thumbnail

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. What ABM tools do.

article thumbnail

The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.