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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. He called it “The Gobbledygook Manifesto.”

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

It’s a combination of tools, methods or procedures, and analysis and activities. Sure a part of the thinking and analysis go into the strategy, but it’s never a one off activity and your strategy and results should be analyzed on an ongoing basis.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. ® Introduce Web 2.0 Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment!

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0