Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . The research results.

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Biznology

FEBRUARY 2, 2017

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. I had the pleasure of working with Karla on several research projects last year, and learned firsthand what a clear thinker and effective executive she is.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40