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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Paid advertising marketer.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of SEO. Low cost (potentially).

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of SEO. Low cost (potentially).

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Also useful for content curation, content planning, social media monitoring, and infuencer outreach.

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A Handy Content Marketing Glossary of Terms

Single Grain

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?