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What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.

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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing. As a result of this finding, the client changed its lead qualification scoring method and description of what a good prospect looked like. 10% of qualified leads converted to sales opportunities.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We See this blog for a build vs. buy analysis that takes that argument off the table.). We are not the low-price leader.) It is possible however to qualify for an inhospitable environment.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Rather, technology is being used as the underlying platform and the assist that enable in-depth analysis.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers.