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Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

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This week’s AI-powered martech releases

Martech

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. If you want to transform your platform and workflow all at once, you might consider digital experience software.

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3 ways Panasonic embraces a customer-centric approach using technology

Martech

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Designing authentic customer-centric experiences.

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The CMO’s practical guide to personalization

Martech

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Customization improves the path of digital experience. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. Ease of Use: .

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.