Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

NuSpark Consulting

DECEMBER 29, 2013

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. To give display even more credit for conversions, Google analytics allows you decide what weight you want to give display when doing conversion analysis. Thus, display can be considered a branding medium. Active View avg.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Actionable Analysis. Media Buying.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Martech

APRIL 27, 2022

Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. They help you get more value from your marketing budget (e.g.,

Marketing Attribution 132

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 132

Online Marketing Institute

JANUARY 4, 2011

Informative how-to blog posts? For more information, visit Vizions SEO Blog. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? White papers? Case studies? Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Martech Advisor

FEBRUARY 20, 2020

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool. How and When to Choose a DMP.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

NuSpark Consulting

OCTOBER 13, 2012

A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. Lower CPM/CPC. Let’s talk about DSPs. . DEMAND SIDE PLATFORM. Examples of DMPs are Blue Kai, Exelate, and DataLogix. . . SUMMARY. . Efficient execution. .

Ad Exchange 100

Ad Exchange Advertising Agencies Display Paid Search Agency 100