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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Recommendations can be dynamically generated based on known account data, account scores and real-time analysis of visitor behavior and preferences. Many ABM tool vendors manage ABM interactions, including offering CPC-based paid ad programs across search, display and social media. Interaction management/Orchestration. ABM reporting.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Jason Stewart from Demandbase explained that the key to getting the most out of these ads was by testing offers to see what works.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. These are CPC ads that can also be used on product detail pages to cross-sell or upsell related products.