41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . 4: Cost-Per-Lead (CPL). . 8: Customer Acquisition Cost (CAC). . And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. .
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