Marketing Insider Group

FEBRUARY 1, 2021

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Quick Takeaways: Customer experience is a leading priority for modern businesses. your website, CRM).

Buyer Intent 349

Buyer Intent Intent Work Management Marketing Management 349

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

TrustRadius Marketing

MAY 31, 2022

Innovations in IT, AI, and machine learning have opened up new frontiers for market analysis. Competitor analysis tools can even show you how much traffic your rivals are generating, and what’s trending on social media. This software provides unique marketing insights on the buyer journey.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

NetLine

JULY 17, 2023

Vendors are attempting to grab the attention of buyers who are choosing to do most of their research online before getting in touch with a vendor. And, while the number of marketing technologies out there meant to make their jobs easier is growing every year , data analysis has long been a much sought-after skill set. So now what?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52