Customer Experience Matrix

MARCH 6, 2016

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2011

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. Bear in mind that’s a two-part proposition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Adobe Experience Cloud Blog

MAY 15, 2012

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48