Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Enterprise Management 99

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Bannerflow

OCTOBER 12, 2018

A history lesson: Google AdWords and DoubleClick. With its self-serve keyword bidding system, it propelled the company into the stratosphere, helping it to become the multi-billion-dollar business we know today. Next on the agenda is DoubleClick, which Google bought for $3.1 Custom reporting and in-depth analysis.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to. Why Multi-Touch Attribution Models Dominate the Landscape.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100