Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. This is where the power of predictive analytics comes in. The odds are stacked against telemarketing.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. The odds are stacked against telemarketing. Not to mention, it’s very invasive.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52